A Parade of Ugly For a Good Cause

We may not have the annual holiday parade or the Holly Jolly Trolley this year, but Kalamazoo has a parade of ugly sweaters! If you follow this blog or have walked around downtown enjoying the Christmas lights, you probably already know about the 2020 Ugly Sweater Contest and Exhibit.

“Given these challenging times, we had to reimagine this event,” says Communities In Schools of Kalamazoo (CIS) Executive Director James Devers, in referencing the ugly sweater party that CIS has hosted for the past five years. The event brings awareness to the CIS “whole child” approach of supporting students, which includes providing essentials that—when missing—can get in the way of learning. “We had to figure out a new way to raise both awareness and funds for the work we do throughout 20 Kalamazoo Public Schools.”

Reimagine, indeed. Toss in loads of creativity, a handful of mannequins, and a host of elves, er, sponsors, and you have one friendly, yet ugly competition and exhibit to help support the 12,000 students CIS works with throughout the year.

Kalsec is the presenting sponsor helping to transform this Ugly Sweater event into a new and beautiful thing. Kalsec CEO Scott Nykaza says, “There is, quite simply, no better way to support the success of students in Kalamazoo than through supporting efforts performed by everyone at CIS.”

In addition to presenting sponsor Kalsec, the following sponsors have each designed and hand-crafted ugly sweaters for CIS virtual and storefront exhibits to help raise vital funding for students: Abraxas/YMCA of Kalamazoo, Edwards Garment, Fifth Third Bank, First National Bank of Michigan, Friends of Poetry, Humphrey Products, Husted’s Farm Market, Rotaract of Kalamazoo, Unifab Corporation, VIP team at CIS, and WMU Office of Diversity and Inclusion.

Some of the ugly sweaters on display at the Exchange Building.

Thanks to in-kind sponsors PlazaCorp (providing the storefront window) and Memories Bridal & Evening Wear (providing the mannequins), the community can visit these unique sweaters in person now through December 18th. The window display is located downtown at the Exchange Building, on the southeast corner of W. Michigan and S. Rose, across from Bronson Park. These ugly creations are also being featured on the CIS Facebook page during “12 Days of Sweaters.

The sweaters are also on virtual display, here on the CIS website through the end of December. You can visit the sweaters virtually or in person and then cast your vote for the ugliest sweater. Each dollar donated in support of a sweater is considered a vote. The first $2,500 raised will be kindly matched by Kalsec. Voting concludes on the last day in December and, at that time, the sweater with the most in donations/votes will be crowned the winner.

“The sweaters may be ‘ugly,’ but the cause is beautiful,” says Devers. “Every vote, which translates into every dollar given, supports students in our community, empowering them to stay in school and succeed in life. It doesn’t get more beautiful than that.”

[You can catch this recently aired video of Devers speaking about the event with Fox 17 here.)