When it comes to distracted driving, young people are texting and talking behind the wheel like never before. According to the National Highway Traffic Safety Administration, fatalities involving young drivers between the ages of 15-20 increased 10% in 2015. Traffic crashes are the leading cause of death for American teens. Today in the United States, 11 teens will die as a result of texting while driving.
We’re proud that two of our CIS partners—AT&T and State Farm®—have both been leaders and are at the forefront in helping combat this growing epidemic.
To keep young people safe, AT&T launched their “It Can Wait” campaign back in 2010. AT&T’s message is simple: Don’t text while you drive. They created an online virtual simulator to show how just a glance or quick response can prove deadly. To date, over 12 million people have taken the pledge to never drive distracted. You and your teen can also take the pledge by going here.
State Farm® has a Teen Driver Safety Website filled with free tools, tips, and resources designed to help teens and their parents throughout the learning-to-drive process. They also conducted a recent survey this past July. They found that over 80 percent of teen drivers (ages 16-19) have chosen to be distracted by their phones when they’re driving. Teens who have their own car were significantly more likely to participate in distracting behaviors while driving than were those who share the family car. To read State Farm’s full report, go here.
Steer your kids and young drivers in the right direction by educating them to never drive distracted. One fun way you can do this (while having free cider and donuts) is to stop down this Saturday, November 19th from 10am-12pm at Mayor’s Riverfront Park near downtown Kalamazoo. Bronson Trauma Services and the Kalamazoo Department of Public Safety (KDPS) are hosting a distracted driving mock trauma simulation. West Michigan Air Care will be landing their helicopter (weather permitting), and LIFE EMS will provide a rescue simulation.
KDPS will be hosting a fire prevention event alongside the mock trauma simulation. Several exciting displays and simulations will be on site for education about fire prevention and safety, including an interactive smoke house, fire sprinkler demonstrations, a bomb squad truck, fire engines and ambulances.
